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Curious. Authentic. Detail-driven.

And in that order. From launching myself head first into a career in Television in 2014, I was still to discover that these three things are the force behind every action and reaction I will come to make and most likely, the reason behind any failure and success in my future.

Curiosity

I marvel at the human mind; the decisions we make, how we act and what that means for the rest of us. This was born from a pure fascination in watching others and analysing their habits and behaviours; I soon realised how powerful that knowledge is. I believe simply listening to the stories of others can be more beneficial than any University degree. Thus born was my obsession with factual Television and the ability to tell those stories. I went on to not only document the undiscovered pockets of society in video form but to also to launch a TV News station at The University of Salford, to supervise students as Editor in a live TV News Programme, sharing the stories of other in Greater Manchester, three times a week. 

Authenticity

Whilst I’m not entirely comfortable associating myself with one of the most popular buzzwords of 2017, it’s true. After all, “43% of millennials rank authenticity over content”- Forbes, and I certainly understand why. I can see how the world of branding and marketing is quickly evolving and whilst I value this in the brands around me, I value this more within myself. By being transparent and true to my own “brand”, I spoke up. I manoeuvred from a role covering basic admin to production managing 10 creatives, Account Managing 20-30 live project & client accounts, going on to then launch the company’s first ever inbound marketing campaign & re-brand. 

The Devil is in the Detail

Whilst I have the ability to turn up, wing it and have confidence in my team and my own personal ability, I do believe that the attention to details is what changes the game in the long run, which I try to prioritise where possible. There are times where you cannot control the detail and need to measure this against the bigger picture but, chances are, the details will make the largest difference. Whilst working as a Junior Researcher, I quickly learnt the importance of accuracy with the presenter’s bullet cards in which he would read from during programme records. I made it my personal mission to ensure these bullets were not only my responsibility but, checked them within an inch of their life. I made a number of grammatical saves but most importantly, fact changes which could have potentially thrown the whole part of the programme. Small Details – Bigger Picture.

Whilst this is my story, I’d love to hear yours sometime: michaelabeth.roy@gmail.com | 07951 184 201